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Social Media Marketing for Book Publishers
Engelsk
Bogcover for Social Media Marketing for Book Publishers af Miriam J. Johnson, Helen A. Simpson, 9781032231556
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781032231556
Indbinding:
Paperback
ISBN-10:
1032231556
Udg. Dato:
2 sep 2022
Størrelse i cm:
15,5 x 23,4 x 1,5
Oplagsdato:
2 sep 2022

Social Media Marketing for Book Publishers

Engelsk
Paperback 2022
Format:

Bog beskrivelse

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers'' bookshelf.

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Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781032231556
Indbinding:
Paperback
ISBN-10:
1032231556
Udg. Dato:
2 sep 2022
Størrelse i cm:
15,5 x 23,4 x 1,5
Oplagsdato:
2 sep 2022
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