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Social Media Marketing
- Theories and Applications
Engelsk
Bogcover for Social Media Marketing af Stephan Dahl, 9781529720822
Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781529720822
Indbinding:
Paperback
ISBN-10:
1529720826
Kategori:
Udg. Dato:
27 apr 2021
Størrelse i cm:
23,8 x 23,3 x 2,1
Oplagsdato:
27 apr 2021
Forfatter(e):

Social Media Marketing

- Theories and Applications
Engelsk
Paperback 2021
Format:

Bog beskrivelse
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.
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Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781529720822
Indbinding:
Paperback
ISBN-10:
1529720826
Kategori:
Udg. Dato:
27 apr 2021
Størrelse i cm:
23,8 x 23,3 x 2,1
Oplagsdato:
27 apr 2021
Forfatter(e):
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