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Social Media Marketing
Engelsk
Bogcover for Social Media Marketing af Tracy L. Tuten, 9781529623819
Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9781529623819
Indbinding:
Paperback
ISBN-10:
1529623812
Kategori:
Udg. Dato:
27 nov 2023
Størrelse i cm:
18,9 x 24,7 x 2,5
Oplagsdato:
27 nov 2023
Forfatter(e):

Social Media Marketing

Engelsk
Paperback 2023
Format:

Bog beskrivelse

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9781529623819
Indbinding:
Paperback
ISBN-10:
1529623812
Kategori:
Udg. Dato:
27 nov 2023
Størrelse i cm:
18,9 x 24,7 x 2,5
Oplagsdato:
27 nov 2023
Forfatter(e):
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