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Social Media: The Good, the Bad, and the Ugly
- 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Engelsk
Bogcover for Social Media: The Good, the Bad, and the Ugly af , 9783319452333
Specifikationer
Sprog:
Engelsk
Sider:
730
ISBN-13:
9783319452333
Indbinding:
Paperback
ISBN-10:
3319452339
Udg. Dato:
23 aug 2016
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
23 aug 2016

Social Media: The Good, the Bad, and the Ugly

- 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Engelsk
Paperback 2016
Format:

Bog beskrivelse

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

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Specifikationer
Sprog:
Engelsk
Sider:
730
ISBN-13:
9783319452333
Indbinding:
Paperback
ISBN-10:
3319452339
Udg. Dato:
23 aug 2016
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
23 aug 2016
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