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Spin
- Politics and Marketing in a Divided Age
Engelsk
Bogcover for Spin af Clive Veroni, 9781487005443
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781487005443
Indbinding:
Paperback
ISBN-10:
148700544X
Kategori:
Udg. Dato:
13 sep 2018
Størrelse i cm:
14,0 x 21,4 x 2,3
Oplagsdato:
13 sep 2018
Forfatter(e):

Spin

- Politics and Marketing in a Divided Age
Engelsk
Paperback 2018
Format:

Bog beskrivelse

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781487005443
Indbinding:
Paperback
ISBN-10:
148700544X
Kategori:
Udg. Dato:
13 sep 2018
Størrelse i cm:
14,0 x 21,4 x 2,3
Oplagsdato:
13 sep 2018
Forfatter(e):
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