Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Sport Branding Insights
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
102
ISBN-13:
9780367331641
Indbinding:
Hardback
Udgave:
ISBN-10:
0367331640
Kategori:
Udg. Dato:
5 nov 2019
Længde:
8mm
Bredde:
223mm
Højde:
144mm
Forlag:
Taylor & Francis Ltd
Serie:
Sport Business Insights
Oplagsdato:
5 nov 2019
Hardback
Format:

Om denne bog

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media.

Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.


Forlags Vejl. pris
484,62 kr
Hos Booktok
552 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
102
ISBN-13:
9780367331641
Indbinding:
Hardback
Udgave:
ISBN-10:
0367331640
Kategori:
Udg. Dato:
5 nov 2019
Længde:
8mm
Bredde:
223mm
Højde:
144mm
Forlag:
Taylor & Francis Ltd
Serie:
Sport Business Insights
Oplagsdato:
5 nov 2019
Finder produkter...
Kategori sammenhænge