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Sport Broadcasting for Managers
Engelsk
Bogcover for Sport Broadcasting for Managers af , 9780367690182
Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9780367690182
Indbinding:
Paperback
ISBN-10:
0367690187
Kategori:
Udg. Dato:
6 jun 2022
Størrelse i cm:
15,5 x 23,5 x 1,5
Oplagsdato:
6 jun 2022

Sport Broadcasting for Managers

Engelsk
Paperback 2022
Format:

Bog beskrivelse

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. 

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. 

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

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454,33 kr
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405 kr
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Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9780367690182
Indbinding:
Paperback
ISBN-10:
0367690187
Kategori:
Udg. Dato:
6 jun 2022
Størrelse i cm:
15,5 x 23,5 x 1,5
Oplagsdato:
6 jun 2022
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