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Sport Business in the United States
- Contemporary Perspectives
Engelsk
Bogcover for Sport Business in the United States af , 9780367528423
Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9780367528423
Indbinding:
Paperback
ISBN-10:
0367528428
Kategori:
Udg. Dato:
29 apr 2022
Størrelse i cm:
15,4 x 23,3 x 2,1
Oplagsdato:
29 apr 2022

Sport Business in the United States

- Contemporary Perspectives
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.

 

Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.

 

Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

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Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9780367528423
Indbinding:
Paperback
ISBN-10:
0367528428
Kategori:
Udg. Dato:
29 apr 2022
Størrelse i cm:
15,4 x 23,3 x 2,1
Oplagsdato:
29 apr 2022
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