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Sport Communication
- An International Approach
Engelsk
Bogcover for Sport Communication af Chuka Onwumechili, 9781138281875
Specifikationer
Sprog:
Engelsk
Sider:
374
ISBN-13:
9781138281875
Indbinding:
Paperback
ISBN-10:
1138281875
Kategori:
Udg. Dato:
14 sep 2017
Størrelse i cm:
24,7 x 17,5 x 2,1
Oplagsdato:
14 sep 2017
Forfatter(e):

Sport Communication

- An International Approach
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.

Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

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Specifikationer
Sprog:
Engelsk
Sider:
374
ISBN-13:
9781138281875
Indbinding:
Paperback
ISBN-10:
1138281875
Kategori:
Udg. Dato:
14 sep 2017
Størrelse i cm:
24,7 x 17,5 x 2,1
Oplagsdato:
14 sep 2017
Forfatter(e):
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