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Sport Entrepreneurship and Innovation
Engelsk Paperback
Sport Entrepreneurship and Innovation
Engelsk Paperback

684 kr
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Om denne bog

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781138941748
Indbinding:
Paperback
Udgave:
ISBN-10:
1138941743
Kategori:
Udg. Dato:
22 nov 2016
Længde:
16mm
Bredde:
153mm
Højde:
232mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
22 nov 2016
Forfatter(e):
Kategori sammenhænge