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Sport Entrepreneurship
- Developing and Sustaining an Entrepreneurial Sports Culture
Engelsk
Bogcover for Sport Entrepreneurship af Vanessa Ratten, 9783319730097
Specifikationer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783319730097
Indbinding:
Hardback
ISBN-10:
3319730096
Kategori:
Udg. Dato:
16 feb 2018
Størrelse i cm:
16,4 x 24,4 x 1,5
Oplagsdato:
16 feb 2018
Forfatter(e):

Sport Entrepreneurship

- Developing and Sustaining an Entrepreneurial Sports Culture
Engelsk
Hardback 2018
Format:

Bog beskrivelse

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities.

The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

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Specifikationer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783319730097
Indbinding:
Hardback
ISBN-10:
3319730096
Kategori:
Udg. Dato:
16 feb 2018
Størrelse i cm:
16,4 x 24,4 x 1,5
Oplagsdato:
16 feb 2018
Forfatter(e):
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