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Sport, Media and Mega-Events
Engelsk Paperback
Sport, Media and Mega-Events
Engelsk Paperback

471 kr
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Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.

Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society.

Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Product detaljer
Sprog:
Engelsk
Sider:
274
ISBN-13:
9781138930391
Indbinding:
Paperback
Udgave:
ISBN-10:
1138930393
Kategori:
Udg. Dato:
21 mar 2017
Længde:
15mm
Bredde:
156mm
Højde:
234mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
21 mar 2017
Forfatter(e):
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