Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Sports and City Marketing in European Cities
Engelsk
Bogcover for Sports and City Marketing in European Cities af Alexander H.J. Otgaar, Erik Braun, Leo van den Berg, 9781138254824
Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781138254824
Indbinding:
Paperback
ISBN-10:
1138254827
Udg. Dato:
27 feb 2017
Størrelse i cm:
15,3 x 21,8 x 1,1
Oplagsdato:
27 feb 2017

Sports and City Marketing in European Cities

Engelsk
Paperback 2017
Format:

Bog beskrivelse
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
... Vis mere

Forlags Vejl. pris
605,80 kr
Hos Booktok
527 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781138254824
Indbinding:
Paperback
ISBN-10:
1138254827
Udg. Dato:
27 feb 2017
Størrelse i cm:
15,3 x 21,8 x 1,1
Oplagsdato:
27 feb 2017
Finder produkter...
Kategori sammenhænge