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Sports Entrepreneurship
- Theory & Practice
Engelsk
Bogcover for Sports Entrepreneurship af , 9781935412250
Specifikationer
Sprog:
Engelsk
Sider:
222
ISBN-13:
9781935412250
Indbinding:
Paperback
ISBN-10:
1935412256
Kategori:
Udg. Dato:
24 jan 2012
Størrelse i cm:
17,9 x 25,3 x 1,2
Oplagsdato:
24 jan 2012

Sports Entrepreneurship

- Theory & Practice
Engelsk
Paperback 2012
Format:

Bog beskrivelse
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.
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Specifikationer
Sprog:
Engelsk
Sider:
222
ISBN-13:
9781935412250
Indbinding:
Paperback
ISBN-10:
1935412256
Kategori:
Udg. Dato:
24 jan 2012
Størrelse i cm:
17,9 x 25,3 x 1,2
Oplagsdato:
24 jan 2012
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