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Sports Marketing
- Fundamentals - Strategies - Instruments
Engelsk
Bogcover for Sports Marketing af Peter Rohlmann, Manfred Bruhn, 9783658391218
Specifikationer
Sprog:
Engelsk
Sider:
85
ISBN-13:
9783658391218
Indbinding:
Paperback
ISBN-10:
3658391219
Kategori:
Udg. Dato:
25 sep 2022
Størrelse i cm:
16,7 x 24,1 x 1,1
Forlag:
Oplagsdato:
25 sep 2022
Forfatter(e):

Sports Marketing

- Fundamentals - Strategies - Instruments
Engelsk
Paperback 2022
Format:

Bog beskrivelse
This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future. The contentSports marketing at the centre of different marketsBasics of sports marketingPerformance aspects in sports marketingPrices and contracts in sports marketingCommunication issues in sports marketingDistribution channels in sports marketingPerspectives of sport - opportunities and risks in sports marketing
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Specifikationer
Sprog:
Engelsk
Sider:
85
ISBN-13:
9783658391218
Indbinding:
Paperback
ISBN-10:
3658391219
Kategori:
Udg. Dato:
25 sep 2022
Størrelse i cm:
16,7 x 24,1 x 1,1
Forlag:
Oplagsdato:
25 sep 2022
Forfatter(e):
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