Store besparelser
Hurtig levering
Fri fragt over 499,-
90 dages retur
Gemte
Log ind
0
Kurv
Kurv
Sports Marketing
- A Global Approach to Theory and Practice
Engelsk
Bogcover for Sports Marketing af Sean Ennis, 9783030537395
Specifikationer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9783030537395
Indbinding:
Paperback
ISBN-10:
3030537390
Kategori:
Udg. Dato:
15 nov 2020
Størrelse i cm:
17,8 x 25,4 x 2,6
Oplagsdato:
15 nov 2020
Forfatter(e):

Sports Marketing

- A Global Approach to Theory and Practice
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. 

This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry.

Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.

Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

... Vis mere

Forlags Vejl. pris
757,27 kr
Hos Booktok
572 kr
spar 24%
Læg i kurv nu
Sikker betaling
90 dages retur
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9783030537395
Indbinding:
Paperback
ISBN-10:
3030537390
Kategori:
Udg. Dato:
15 nov 2020
Størrelse i cm:
17,8 x 25,4 x 2,6
Oplagsdato:
15 nov 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge