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Sports Sponsorship and Brand Development
- The Subaru and Jaguar Stories
Engelsk
Bogcover for Sports Sponsorship and Brand Development af J. Walton, M. Beck-Burridge, 9781349425242
Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781349425242
Indbinding:
Paperback
ISBN-10:
1349425249
Udg. Dato:
1 jan 2001
Størrelse i cm:
21,3 x 13,7 x 1,5
Oplagsdato:
1 jan 2001
Forfatter(e):

Sports Sponsorship and Brand Development

- The Subaru and Jaguar Stories
Engelsk
Paperback 2001
Format:

Bog beskrivelse
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781349425242
Indbinding:
Paperback
ISBN-10:
1349425249
Udg. Dato:
1 jan 2001
Størrelse i cm:
21,3 x 13,7 x 1,5
Oplagsdato:
1 jan 2001
Forfatter(e):
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