Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Sports Sponsorship and Branding
- Global Perspectives and Emerging Trends
Engelsk
Bogcover for Sports Sponsorship and Branding af , 9781032603919
Specifikationer
Sprog:
Engelsk
Sider:
317
ISBN-13:
9781032603919
Indbinding:
Paperback
ISBN-10:
1032603917
Kategori:
Udg. Dato:
6 maj 2025
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
6 maj 2025

Sports Sponsorship and Branding

- Global Perspectives and Emerging Trends
Engelsk
Paperback 2025
Format:

Bog beskrivelse

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports.

The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.

... Vis mere

Forlags Vejl. pris
500,93 kr
Hos Booktok
443 kr
spar 12%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
317
ISBN-13:
9781032603919
Indbinding:
Paperback
ISBN-10:
1032603917
Kategori:
Udg. Dato:
6 maj 2025
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
6 maj 2025
Finder produkter...
Kategori sammenhænge