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Sports Sponsorship
- Principles and Practices
Engelsk Paperback

Sports Sponsorship

- Principles and Practices
Engelsk Paperback

424 kr
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Om denne bog

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.

Instructors considering this book for use in a course may request an examination copy here.

Product detaljer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780786474318
Indbinding:
Paperback
Udgave:
ISBN-10:
0786474319
Kategori:
Udg. Dato:
30 aug 2013
Længde:
15mm
Bredde:
181mm
Højde:
254mm
Forlag:
McFarland & Co Inc
Oplagsdato:
30 aug 2013
Forfatter(e):
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