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Statistical Modeling for Management
Engelsk
Bogcover for Statistical Modeling for Management af Luiz A M Moutinho, Graeme D Hutcheson, 9780761970125
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780761970125
Indbinding:
Paperback
ISBN-10:
0761970126
Kategori:
Udg. Dato:
12 feb 2008
Størrelse i cm:
17,2 x 24,1 x 1,7
Oplagsdato:
12 feb 2008

Statistical Modeling for Management

Engelsk
Paperback 2008
Format:

Bog beskrivelse
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780761970125
Indbinding:
Paperback
ISBN-10:
0761970126
Kategori:
Udg. Dato:
12 feb 2008
Størrelse i cm:
17,2 x 24,1 x 1,7
Oplagsdato:
12 feb 2008
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