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Statistics for Marketing and Consumer Research
Engelsk
Bogcover for Statistics for Marketing and Consumer Research af Mario Mazzocchi, 9781412911221
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781412911221
Indbinding:
Paperback
ISBN-10:
1412911222
Udg. Dato:
22 maj 2008
Størrelse i cm:
23,9 x 17,1 x 2,5
Oplagsdato:
22 maj 2008
Forfatter(e):

Statistics for Marketing and Consumer Research

Engelsk
Paperback 2008
Format:

Bog beskrivelse

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.

 

The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:

 

- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)

- 136 multiple choice questions for tests

 

This is augmented by in-depth discussion of topics including:

 

- Sampling

- Data management and statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781412911221
Indbinding:
Paperback
ISBN-10:
1412911222
Udg. Dato:
22 maj 2008
Størrelse i cm:
23,9 x 17,1 x 2,5
Oplagsdato:
22 maj 2008
Forfatter(e):
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