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Storytelling in Luxury Fashion
- Brands, Visual Cultures, and Technologies
Engelsk
Bogcover for Storytelling in Luxury Fashion af , 9780367638054
Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9780367638054
Indbinding:
Paperback
ISBN-10:
0367638053
Udg. Dato:
30 maj 2022
Størrelse i cm:
17,4 x 24,5 x 1,6
Oplagsdato:
30 maj 2022
Paperback 2022
Format:

Bog beskrivelse

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9780367638054
Indbinding:
Paperback
ISBN-10:
0367638053
Udg. Dato:
30 maj 2022
Størrelse i cm:
17,4 x 24,5 x 1,6
Oplagsdato:
30 maj 2022
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