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Storytelling in Organizations
Engelsk
Bogcover for Storytelling in Organizations af Stephen Denning, Katalina Groh, John Seely Brown, Laurence Prusak, 9780750678209
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780750678209
Indbinding:
Paperback
ISBN-10:
0750678208
Udg. Dato:
26 aug 2004
Størrelse i cm:
23,0 x 15,3 x 1,1
Oplagsdato:
26 aug 2004

Storytelling in Organizations

Engelsk
Paperback 2004
Format:

Bog beskrivelse

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.

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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780750678209
Indbinding:
Paperback
ISBN-10:
0750678208
Udg. Dato:
26 aug 2004
Størrelse i cm:
23,0 x 15,3 x 1,1
Oplagsdato:
26 aug 2004
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