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Strategic Advertising Mechanisms
- From Copy Strategy to Iconic Brands
Engelsk
Bogcover for Strategic Advertising Mechanisms af Jorge David Fernandez Gomez, 9781789384307
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781789384307
Indbinding:
Paperback
ISBN-10:
1789384303
Kategori:
Udg. Dato:
10 dec 2021
Størrelse i cm:
17,0 x 24,4 x 1,4
Forlag:
Oplagsdato:
10 dec 2021

Strategic Advertising Mechanisms

- From Copy Strategy to Iconic Brands
Engelsk
Paperback 2021
Format:

Bog beskrivelse
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
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Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781789384307
Indbinding:
Paperback
ISBN-10:
1789384303
Kategori:
Udg. Dato:
10 dec 2021
Størrelse i cm:
17,0 x 24,4 x 1,4
Forlag:
Oplagsdato:
10 dec 2021
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