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Strategic Advertising Mechanisms
- From Copy Strategy to Iconic Brands
Engelsk Paperback
Strategic Advertising Mechanisms
- From Copy Strategy to Iconic Brands
Engelsk Paperback

288 kr
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6 - 8 hverdage

Om denne bog
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Product detaljer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781789384307
Indbinding:
Paperback
Udgave:
ISBN-10:
1789384303
Kategori:
Udg. Dato:
10 dec 2021
Længde:
14mm
Bredde:
244mm
Højde:
170mm
Forlag:
Intellect
Oplagsdato:
10 dec 2021
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