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Strategic Agility in Marketing
- Concepts, Methods, and Organizational Impact
Engelsk
Bogcover for Strategic Agility in Marketing af Stefanie Marx, Jens Kroger, 9783658475093
Specifikationer
Sprog:
Engelsk
Sider:
227
ISBN-13:
9783658475093
Indbinding:
Hardback
ISBN-10:
3658475099
Udg. Dato:
15 mar 2025
Størrelse i cm:
23,5 x 15,5
Forlag:
Oplagsdato:
15 mar 2025
Forfatter(e):

Strategic Agility in Marketing

- Concepts, Methods, and Organizational Impact
Engelsk
Hardback 2025
Format:

Bog beskrivelse

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations.

In light of recent global challenges—such as the pandemic, economic shifts, and rapid technological advancements—the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.

Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today’s fast-changing world.

 

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Specifikationer
Sprog:
Engelsk
Sider:
227
ISBN-13:
9783658475093
Indbinding:
Hardback
ISBN-10:
3658475099
Udg. Dato:
15 mar 2025
Størrelse i cm:
23,5 x 15,5
Forlag:
Oplagsdato:
15 mar 2025
Forfatter(e):
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