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Strategic Analysis
- Processes and Tools
Engelsk
Bogcover for Strategic Analysis af Andrea Beretta Zanoni, 9781138203099
Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9781138203099
Indbinding:
Paperback
ISBN-10:
1138203092
Udg. Dato:
27 jul 2016
Størrelse i cm:
15,4 x 29,4 x 1,4
Oplagsdato:
27 jul 2016
Forfatter(e):
Paperback 2016
Format:

Bog beskrivelse

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

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Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9781138203099
Indbinding:
Paperback
ISBN-10:
1138203092
Udg. Dato:
27 jul 2016
Størrelse i cm:
15,4 x 29,4 x 1,4
Oplagsdato:
27 jul 2016
Forfatter(e):
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