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Strategic Brand Management
- Surviving the Competitive Environment
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781032947464
Indbinding:
Paperback
ISBN-10:
1032947462
Udg. Dato:
5 jan 2026
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
5 jan 2026
Forfatter(e):

Strategic Brand Management

- Surviving the Competitive Environment
Engelsk
Paperback 2026
Format:

Bog beskrivelse
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
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Udkommer 05-01-2026

Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781032947464
Indbinding:
Paperback
ISBN-10:
1032947462
Udg. Dato:
5 jan 2026
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
5 jan 2026
Forfatter(e):
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