Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Strategic Communication, Corporatism, and Eternal Crisis
- The Creel Century
Engelsk
Bogcover for Strategic Communication, Corporatism, and Eternal Crisis af Phil Graham, 9780367607388
Specifikationer
Sprog:
Engelsk
Sider:
124
ISBN-13:
9780367607388
Indbinding:
Paperback
ISBN-10:
0367607387
Udg. Dato:
30 jun 2020
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
30 jun 2020
Forfatter(e):

Strategic Communication, Corporatism, and Eternal Crisis

- The Creel Century
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
256 kr
spar 97%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
124
ISBN-13:
9780367607388
Indbinding:
Paperback
ISBN-10:
0367607387
Udg. Dato:
30 jun 2020
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
30 jun 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge