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Strategic Communication
- Campaign Planning
Engelsk Paperback
Strategic Communication
- Campaign Planning
Engelsk Paperback

471 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

  • New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
  • New discussion questions on important aspects of campaign planning;
  • Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
  • In Theory panels that highlight key theories and demonstrate important links between theory and practice
  • Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Product detaljer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9781032329734
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1032329734
Udg. Dato:
20 jun 2023
Længde:
21mm
Bredde:
246mm
Højde:
174mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
20 jun 2023
Forfatter(e):
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