Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Strategic Communication
- Campaign Planning
Engelsk
Bogcover for Strategic Communication af James Mahoney, 9781032329734
Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9781032329734
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1032329734
Udg. Dato:
20 jun 2023
Størrelse i cm:
17,4 x 24,6 x 2,1
Oplagsdato:
20 jun 2023
Forfatter(e):

Strategic Communication

- Campaign Planning
Engelsk
Paperback 2023
Format:

Bog beskrivelse

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

  • New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
  • New discussion questions on important aspects of campaign planning;
  • Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
  • In Theory panels that highlight key theories and demonstrate important links between theory and practice
  • Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

... Vis mere

Forlags Vejl. pris
524,24 kr
Hos Booktok
461 kr
spar 12%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9781032329734
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1032329734
Udg. Dato:
20 jun 2023
Størrelse i cm:
17,4 x 24,6 x 2,1
Oplagsdato:
20 jun 2023
Forfatter(e):
Finder produkter...
Kategori sammenhænge