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Strategic Communication, Social Media and Democracy
- The challenge of the digital naturals
Engelsk
Bogcover for Strategic Communication, Social Media and Democracy af , 9781138497412
Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9781138497412
Indbinding:
Paperback
ISBN-10:
113849741X
Udg. Dato:
3 apr 2018
Størrelse i cm:
15,6 x 23,2 x 1,8
Oplagsdato:
3 apr 2018

Strategic Communication, Social Media and Democracy

- The challenge of the digital naturals
Engelsk
Paperback 2018
Format:

Bog beskrivelse

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.

Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.

This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

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Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9781138497412
Indbinding:
Paperback
ISBN-10:
113849741X
Udg. Dato:
3 apr 2018
Størrelse i cm:
15,6 x 23,2 x 1,8
Oplagsdato:
3 apr 2018
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