Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Strategic Communications in Africa
- The Sub-Saharan Context
Engelsk
Bogcover for Strategic Communications in Africa af , 9781032123882
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781032123882
Indbinding:
Paperback
ISBN-10:
1032123885
Kategori:
Udg. Dato:
25 sep 2023
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
25 sep 2023

Strategic Communications in Africa

- The Sub-Saharan Context
Engelsk
Paperback 2023
Format:

Bog beskrivelse

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan.

This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria.

This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

... Vis mere

Hos Booktok
433 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781032123882
Indbinding:
Paperback
ISBN-10:
1032123885
Kategori:
Udg. Dato:
25 sep 2023
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
25 sep 2023
Finder produkter...
Kategori sammenhænge