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Strategic Copywriting
- How to Create Effective Advertising
Engelsk
Bogcover for Strategic Copywriting af Edd Applegate, 9781442244085
Specifikationer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9781442244085
Indbinding:
Paperback
ISBN-10:
1442244089
Kategori:
Udg. Dato:
5 nov 2015
Størrelse i cm:
17,9 x 25,5 x 2,2
Oplagsdato:
5 nov 2015
Forfatter(e):
Genre:

Strategic Copywriting

- How to Create Effective Advertising
Engelsk
Paperback 2015
Format:

Bog beskrivelse
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
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Specifikationer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9781442244085
Indbinding:
Paperback
ISBN-10:
1442244089
Kategori:
Udg. Dato:
5 nov 2015
Størrelse i cm:
17,9 x 25,5 x 2,2
Oplagsdato:
5 nov 2015
Forfatter(e):
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