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Strategic Equity Partnerships in Professional Football
- Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Engelsk Paperback

Strategic Equity Partnerships in Professional Football

- Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Engelsk Paperback

429 kr
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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.




Product detaljer
Sprog:
Engelsk
Sider:
353
ISBN-13:
9783658313005
Indbinding:
Paperback
Udgave:
ISBN-10:
3658313005
Kategori:
Udg. Dato:
29 jul 2020
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
29 jul 2020
Forfatter(e):
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