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Strategic Financial and Investor Communication
- The Stock Price Story
Engelsk
Bogcover for Strategic Financial and Investor Communication af Ian Westbrook, 9780415812061
Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9780415812061
Indbinding:
Paperback
ISBN-10:
0415812062
Kategori:
PR
Udg. Dato:
4 apr 2014
Størrelse i cm:
24,7 x 19,0 x 1,7
Oplagsdato:
4 apr 2014
Forfatter(e):

Strategic Financial and Investor Communication

- The Stock Price Story
Engelsk
Paperback 2014
Format:

Bog beskrivelse

In today''s aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can''t communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer.

In Strategic Financial and Investor Communication: the stock price story  Ian Westbrook, principal of Australia''s leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional''s pragmatism as well as academic rigour.

Whether you''re a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

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Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9780415812061
Indbinding:
Paperback
ISBN-10:
0415812062
Kategori:
PR
Udg. Dato:
4 apr 2014
Størrelse i cm:
24,7 x 19,0 x 1,7
Oplagsdato:
4 apr 2014
Forfatter(e):
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