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Strategic Intent
Engelsk
Bogcover for Strategic Intent af C. K. Prahalad, Gary Hamel, 9781422136546
Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9781422136546
Indbinding:
Paperback
ISBN-10:
142213654X
Udg. Dato:
21 jun 2010
Størrelse i cm:
16,6 x 10,8 x 0,8
Oplagsdato:
21 jun 2010
Forfatter(e):

Strategic Intent

Engelsk
Paperback 2010
Format:

Bog beskrivelse

In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company''s present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees'' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation—building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader''s rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.

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Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9781422136546
Indbinding:
Paperback
ISBN-10:
142213654X
Udg. Dato:
21 jun 2010
Størrelse i cm:
16,6 x 10,8 x 0,8
Oplagsdato:
21 jun 2010
Forfatter(e):
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