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Strategic Management and Online Selling
- Creating Competitive Advantage with Intangible Web Goods
Engelsk
Bogcover for Strategic Management and Online Selling af Susanne Royer, 9780415652001
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415652001
Indbinding:
Paperback
ISBN-10:
0415652006
Udg. Dato:
2 nov 2012
Størrelse i cm:
23,0 x 15,8 x 1,4
Oplagsdato:
2 nov 2012
Forfatter(e):

Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods
Engelsk
Paperback 2012
Format:

Bog beskrivelse

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415652001
Indbinding:
Paperback
ISBN-10:
0415652006
Udg. Dato:
2 nov 2012
Størrelse i cm:
23,0 x 15,8 x 1,4
Oplagsdato:
2 nov 2012
Forfatter(e):
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