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Strategic Management: Concepts and Cases
- Competitiveness and Globalization
Engelsk Paperback
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Strategic Management: Concepts and Cases
- Competitiveness and Globalization
Engelsk Paperback

898 kr
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Om denne bog
Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. You study how firms govern themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial behaviors when competing. MindTap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.
Product detaljer
Sprog:
Engelsk
Sider:
768
ISBN-13:
9780357033838
Indbinding:
Paperback
Udgave:
13
ISBN-10:
0357033833
Udg. Dato:
8 maj 2019
Længde:
32mm
Bredde:
205mm
Højde:
254mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
8 maj 2019
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