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Strategic Management: Creating Competitive Advantages ISE
Engelsk
Bogcover for Strategic Management: Creating Competitive Advantages ISE af G.T. Lumpkin, Gerry McNamara, Alan Eisner, Gregory Dess, 9781266198267
Specifikationer
Sprog:
Engelsk
Sider:
1024
ISBN-13:
9781266198267
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1266198261
Udg. Dato:
6 mar 2023
Størrelse i cm:
25,3 x 20,1 x 2,0
Oplagsdato:
6 mar 2023

Strategic Management: Creating Competitive Advantages ISE

Engelsk
Paperback 2023
Format:

Bog beskrivelse
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 

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Specifikationer
Sprog:
Engelsk
Sider:
1024
ISBN-13:
9781266198267
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1266198261
Udg. Dato:
6 mar 2023
Størrelse i cm:
25,3 x 20,1 x 2,0
Oplagsdato:
6 mar 2023
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