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Strategic Management in the Hospitality Industry
- Pearson New International Edition
Engelsk
Bogcover for Strategic Management in the Hospitality Industry af Eliza Ching Yick Tse, Michael Olsen, Joseph West, 9781292027418
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781292027418
Indbinding:
Paperback
Udgave:
3
ISBN-10:
129202741X
Udg. Dato:
1 nov 2013
Størrelse i cm:
21,8 x 27,9 x 1,7
Oplagsdato:
1 nov 2013

Strategic Management in the Hospitality Industry

- Pearson New International Edition
Engelsk
Paperback 2013
Format:

Bog beskrivelse

For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781292027418
Indbinding:
Paperback
Udgave:
3
ISBN-10:
129202741X
Udg. Dato:
1 nov 2013
Størrelse i cm:
21,8 x 27,9 x 1,7
Oplagsdato:
1 nov 2013
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