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Strategic Management of Technological Innovation ISE
Engelsk Paperback
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Strategic Management of Technological Innovation ISE
Engelsk Paperback

672 kr
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Om denne bog
Melissa Schilling''s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Product detaljer
Sprog:
Engelsk
Sider:
370
ISBN-13:
9781265073350
Indbinding:
Paperback
Udgave:
7
ISBN-10:
126507335X
Udg. Dato:
29 mar 2022
Længde:
18mm
Bredde:
231mm
Højde:
186mm
Forlag:
McGraw-Hill Education
Oplagsdato:
29 mar 2022
Forfatter(e):
Kategori sammenhænge