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Strategic Management: Text and Cases ISE
Engelsk
Bogcover for Strategic Management: Text and Cases ISE af G.T. Lumpkin, Gerry McNamara, Alan Eisner, Gregory Dess, 9781266200465
Specifikationer
Sprog:
Engelsk
Sider:
1728
ISBN-13:
9781266200465
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1266200460
Udg. Dato:
6 mar 2023
Størrelse i cm:
25,2 x 20,2 x 3,0
Oplagsdato:
6 mar 2023

Strategic Management: Text and Cases ISE

Engelsk
Paperback 2023
Format:

Bog beskrivelse

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases. 

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Specifikationer
Sprog:
Engelsk
Sider:
1728
ISBN-13:
9781266200465
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1266200460
Udg. Dato:
6 mar 2023
Størrelse i cm:
25,2 x 20,2 x 3,0
Oplagsdato:
6 mar 2023
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