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Strategic Management: Theory & Cases
- An Integrated Approach
Engelsk Paperback
Strategic Management: Theory & Cases
- An Integrated Approach
Engelsk Paperback

874 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Product detaljer
Sprog:
Engelsk
Sider:
712
ISBN-13:
9780357716625
Indbinding:
Paperback
Udgave:
14
ISBN-10:
0357716620
Udg. Dato:
26 apr 2023
Længde:
32mm
Bredde:
277mm
Højde:
217mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
26 apr 2023
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