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Strategic Market Relationships
- From Strategy to Implementation
Engelsk Paperback
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Strategic Market Relationships

- From Strategy to Implementation
Engelsk Paperback

508 kr
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23 - 25 hverdage

Om denne bog
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780470028803
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0470028807
Udg. Dato:
13 apr 2007
Længde:
18mm
Bredde:
192mm
Højde:
233mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
13 apr 2007
Forfatter(e):
Oversætter:
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