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Strategic Marketing Management
- A Process Based Approach
Engelsk
Bogcover for Strategic Marketing Management af Luiz Moutinho, Geoff Southern, 9781844800001
Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781844800001
Indbinding:
Paperback
ISBN-10:
1844800008
Kategori:
Udg. Dato:
18 nov 2009
Størrelse i cm:
26,0 x 19,5 x 2,3
Oplagsdato:
18 nov 2009
Forfatter(e):

Strategic Marketing Management

- A Process Based Approach
Engelsk
Paperback 2009
Format:

Bog beskrivelse
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
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Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781844800001
Indbinding:
Paperback
ISBN-10:
1844800008
Kategori:
Udg. Dato:
18 nov 2009
Størrelse i cm:
26,0 x 19,5 x 2,3
Oplagsdato:
18 nov 2009
Forfatter(e):
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