Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Strategic Marketing
- Concepts and Cases
Engelsk
Bogcover for Strategic Marketing af Michael Bendixen, Russell Abratt, 9781138593640
Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9781138593640
Indbinding:
Paperback
ISBN-10:
1138593648
Udg. Dato:
4 jul 2018
Størrelse i cm:
23,3 x 15,9 x 0,9
Oplagsdato:
4 jul 2018

Strategic Marketing

- Concepts and Cases
Engelsk
Paperback 2018
Format:

Bog beskrivelse

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:

  • examine the role of corporate, business, and marketing strategy in strategic marketing;
  • recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;
  • interpret the various elements of marketing strategy and apply them to a particular real-world situation;
  • apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;
  • apply ethical frameworks to strategic marketing situations.

Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

... Vis mere

Forlags Vejl. pris
442,67 kr
Hos Booktok
396 kr
spar 11%
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9781138593640
Indbinding:
Paperback
ISBN-10:
1138593648
Udg. Dato:
4 jul 2018
Størrelse i cm:
23,3 x 15,9 x 0,9
Oplagsdato:
4 jul 2018
Finder produkter...
Kategori sammenhænge