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Strategic Media Planning and Buying
- Integration of Traditional and Digital Media
Engelsk
Bogcover for Strategic Media Planning and Buying af Basant Rathore, 9781032724577
Specifikationer
Sprog:
Engelsk
Sider:
420
ISBN-13:
9781032724577
Indbinding:
Paperback
ISBN-10:
1032724579
Udg. Dato:
31 maj 2024
Størrelse i cm:
15,6 x 23,4 x 2,6
Oplagsdato:
31 maj 2024
Forfatter(e):

Strategic Media Planning and Buying

- Integration of Traditional and Digital Media
Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.

This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.

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Specifikationer
Sprog:
Engelsk
Sider:
420
ISBN-13:
9781032724577
Indbinding:
Paperback
ISBN-10:
1032724579
Udg. Dato:
31 maj 2024
Størrelse i cm:
15,6 x 23,4 x 2,6
Oplagsdato:
31 maj 2024
Forfatter(e):
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