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Strategic Political Communication
- Rethinking Social Influence, Persuasion, and Propaganda
Engelsk
Bogcover for Strategic Political Communication af Gary A. Copeland, Karen S. Johnson-Cartee, 9780742528826
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780742528826
Indbinding:
Paperback
ISBN-10:
0742528820
Kategori:
Udg. Dato:
14 okt 2003
Størrelse i cm:
15,2 x 22,8 x 1,7
Oplagsdato:
14 okt 2003

Strategic Political Communication

- Rethinking Social Influence, Persuasion, and Propaganda
Engelsk
Paperback 2003
Format:

Bog beskrivelse
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780742528826
Indbinding:
Paperback
ISBN-10:
0742528820
Kategori:
Udg. Dato:
14 okt 2003
Størrelse i cm:
15,2 x 22,8 x 1,7
Oplagsdato:
14 okt 2003
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