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Strategic Reputation Management
- Identify Strengths, Manage Performance and Protect Your Brand
Engelsk Paperback
Strategic Reputation Management
- Identify Strengths, Manage Performance and Protect Your Brand
Engelsk Paperback

340 kr
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Om denne bog

In today''s hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management
is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization''s reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

Product detaljer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781398617308
Indbinding:
Paperback
Udgave:
ISBN-10:
139861730X
Kategori:
PR
Udg. Dato:
3 nov 2024
Længde:
14mm
Bredde:
234mm
Højde:
156mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 nov 2024
Forfatter(e):
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