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Strategies for e-Business
- Concepts and Cases on Value Creation and Digital Business Transformation
Engelsk
Bogcover for Strategies for e-Business af Tawfik Jelassi, Francisco J. Martinez-Lopez, 9783030489496
Specifikationer
Sprog:
Engelsk
Sider:
795
ISBN-13:
9783030489496
Indbinding:
Hardback
ISBN-10:
3030489493
Udg. Dato:
29 jun 2020
Størrelse i cm:
24,2 x 16,5 x 4,5
Oplagsdato:
29 jun 2020

Strategies for e-Business

- Concepts and Cases on Value Creation and Digital Business Transformation
Engelsk
Hardback 2020
Format:

Bog beskrivelse
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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Specifikationer
Sprog:
Engelsk
Sider:
795
ISBN-13:
9783030489496
Indbinding:
Hardback
ISBN-10:
3030489493
Udg. Dato:
29 jun 2020
Størrelse i cm:
24,2 x 16,5 x 4,5
Oplagsdato:
29 jun 2020
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