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Strategy and Management of Industrial Brands
- Business to Business - Products and Services
Engelsk
Bogcover for Strategy and Management of Industrial Brands af Philippe Malaval, 9780792379706
Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780792379706
Indbinding:
Hardback
ISBN-10:
0792379705
Kategori:
Udg. Dato:
31 jan 2001
Størrelse i cm:
23,4 x 15,6 x 2,5
Oplagsdato:
31 jan 2001
Forfatter(e):

Strategy and Management of Industrial Brands

- Business to Business - Products and Services
Engelsk
Hardback 2001
Format:

Bog beskrivelse
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
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Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780792379706
Indbinding:
Hardback
ISBN-10:
0792379705
Kategori:
Udg. Dato:
31 jan 2001
Størrelse i cm:
23,4 x 15,6 x 2,5
Oplagsdato:
31 jan 2001
Forfatter(e):
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